Service: Identity design
Clariô is an audiovisual production company based in Rio de Janeiro. Its name is a variant of the Portuguese word clareou, which means «it's been clarified». The name reinforces the main value of the company: to organise and to clarify all the steps of each project.
The identity of Clariô plays on its distinctive name by using the last letter Ô as a symbol that conveys the idea of direction. It develops into a logotype and symbol, print materials, merchandising and it's website.