Klasse is a German school which offers customised classes in Barcelona. Its audience is formed by young adults that want to learn German by the promising economic and professional opportunities that the language offers. The brand was created to convey 3 key concepts: freshness, quality and exclusivity. For the school name we used the word “klasse” which in German means “class” and also “of great quality” in a colloquial context.
The marque symbolises the support given to each student. The graphic identity expands through print elements, website, merchandising and a series of posters inspired by traffic signs used in Germany.