Service: Identity design and naming
Klave is a communication and production company working for the cultural sector, with a special focus on music projects.
The identity generated for Klave starts from its name, which evokes the idea of a musical clave, the element that dictates how the notes are written in a partiture. The visual identity is based on the musical symbol used to stress a particular note in the partiture. The corporate typeface – also used in the logotype – uses this symbol below the letter a and e.