Mar de Montanhas
Identity design and naming
Client: Mar de Montanhas
Mar de Montanhas is a boutique hotel located at Lavras Novas, a mountain village at Minas Gerais (Brazil). Their identity was based on the unique landscape that can be seen from the hotel.
The identity of Mar de Montanhas started with the creation of its name, which means sea of mountains. It is a poetic wordplay that potentiates the hotel's distinctive feature. Then a pattern of lines gave a more modern flavor, to contrast with the roustic arquitecture of the hotel.