Clariô

Identity design
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Clariô is an audiovisual production company based in Rio de Janeiro. Its name is a variant of the Portuguese word clareou, which means «it's been clarified». The name reinforces the main value of the company: to organise and to clarify all the steps of each project.

The identity of Clariô plays on its distinctive name by using the last letter Ô as a symbol that conveys the idea of direction. It develops into a logotype and symbol, print materials, merchandising and it's website.
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Carrer de Piquer, 23
08004 Barcelona