Service: Logo and website design
Client: Millennium Institute for Research in Optics
MIRO, the Millennium Institute for Research in Optics, is the main research institute committed to fundamental science and technology based on light in Chile. It involves 8 research groups spread in 5 universities and is funded the National Agency of Research and Development at the Chilean Ministry of Science.
MIRO has asked me to redesign their logo and create a new website, more consistent with their goal of being more attractive to young and talented researchers and to get more international visibility.
The previous logo presented several technical and legibility problems, both in print and digital environments, and did not properly expressed the impact and quality of MIRO.
The new logo keeps the main concept of the previous one (the wave pattern), but does it in a typographic way. This creates a more recognizable and modern logo that is legible in all sizes and different environments.
MIRO's website uses clear calls to action to guide the visitors through the site. The website was structure in a way that different audiences (researchers, students, policy makers) can easily find the relevant information prepared for them.